Primary  Response: Within the Discussion Board area, write 200–250 words that respond to the following questions with your thoughts, ideas, and comments. This will be the foundation for future discussions by your classmates. Be substantive and clear and use examples to reinforce your ideas.

For this Discussion Board, please complete the following:

This week, we have learned that companies that are able to create value for stakeholders are able to improve profitability. For example, we learned that Patagonia is a market leader in outdoor gear due in part to its attention to stakeholders and a focus on social responsibility. Review this week’s reading assignment to learn more about Patagonia.

· Describe the characteristics of a company that you prefer to buy a product or service from.

· What are some characteristics of a company you would NOT buy a product or service buy from?