Memo from Ying
Question 1: Company One wants an overview of the website activity of its users. Provide insights on CompanyOne’s audience for the third quarter in 2021 (3Q2021). Describe insights regarding the number of users, new users, sessions, number of sessions per user, pageviews, pages/session, average session duration, bounce rate, user demographic data (language, country & city), desktop browsers & operating systems data, and mobile operating systems & screen resolution data during this timeframe. Provide screenshots to support your analysis.
Question 2a: Find the number of active users (1 Day, 7 Day, 14 Day, and 28 Day) during October 2021. Calculate the ratio of 1 Day Active Users to 28 Day Active Users, expressed as a percentage. Typically, this ratio is considered a measure of your website’s “stickiness” or retention of users. It should be 10% or higher for sites where content is refreshed daily, like news sites, or where the site derives its revenue primarily from advertising. The ratio could be a lot higher for social sites like Facebook and WhatsApp (> 50%). For Ecommerce sites like CompanyOne, where usage is less frequent but of higher monetary value, the ratio is typically lower than 10%.
Instructions on capturing screenshots
HOW DO I TAKE A SCREENSHOT OF MY COMPUTER SCREEN? (WINDOWS)
There are several ways to take a screenshot on a Windows computer (instructions are also available for Mac, iPhone, iPad and Android devices). Here are two options:
Using the Snipping Tool
Step 1: Launch the Windows Snipping Tool application (Note: You may need to use the search function in your Windows Start menu or toolbar to locate the Snipping Tool application) . Step 2: Click the New button. Step 3: Draw a box on your screen around the area you wish to capture. The contents of the box have been copied to your computer's clipboard. Step 4: Go to File > Save As and save the screenshot to your computer in a location of your choice. Step 5: If applicable, attach the screenshot when you submit a technical support web case at the Help Center or when you reply to an email request from a technical support agent.
Using the Print Screen Key
Step 1: Maximize the window you wish to capture and minimize all other windows.
Step 2: Press the PrtScn (Print Screen) key on your keyboard. The PrtScn key is usually located in the upper right corner of the keyboard above the Insert key or the Number keypad. This will save the image to the Clipboard.
Step 3: Click Start > All Programs > Accessories > Paint. When Paint opens, click the Home tab and then click Paste.
Step 4: Click the Paint dropdown arrow to the left of the Home tab. Step 5: Select Save as in the dropdown menu. Then, select JPEG Picture and save the image to your computer.