Assignment 1 thelma


Part 1:  Compare and contrast the similarities and differences between a four Ps  approach to marketing and the value approach (creating, communicating,  and delivering value).

Part 2: Select two advertisements. Describe the needs identified by  Abraham Maslow that each ad addresses. What consumer segment is being  targeted?

Part 3: Find an international version of one of the prior selected  advertisements. What differences do you detect in the international  version of the ad? How did the underlying aspects of marketing and  psychology utilized in the advertisement change?