Discussion 2 (250 – 300 words)

In a recent interview, a brand manager at Procter & Gamble noted, “Historically, we used to be focused on discovering the common hopes and dreams within a country, but now we’re seeing that the real commonalities are in generations across geographic borders.” What is the significance of this comment in terms of segmenting and targeting? Do you agree or disagree with the statement? How would it change for a different type of company (provide examples)?

Blog (this is a continuation from blog 1, last assignment (education)

By now, you have narrowed down your topic and you have an idea of the direction of your research. Locate 2 journal articles and summarize them for your classmates. Explain why the theories or research that you located in the articles will be useful for your course project.