1. Select one brand from Interbrands’ top 100 global brands (https://www.interbrand.com/best-global-brands/)
2. Briefly Discuss the following questions in 1~2 pages in CBBE pyramid
· Salience: In what context, and how often, could you recall the brand?
· Performance and Imagery: Describe 2~3 elements that best describe your perception of performance and imagery of that brand.
· Judgement and feelings: How and why does the brand pass your standard in performance and imgery?
· Resonance: Describe the main reason why you feel attachment to the brand, and also describe the nature of your attachment.
Format: MS Word, 1-inch margin, 1.5 spaced, font size 11, Times new roman
