Welcome Video for BUS-7380 – Qualitative Business Research Design and Methodology

Qualitative Business Research Design & Methodology – BUS-7380

Welcome to the course. Here’s an overview of what you will learn.

In Section 1 of this course, you will learn about the qualitative methodology and some of its many designs. In Section 2 you will learn about the processes, procedures, and elements of data analysis. Finally, in Section 3 you will use your accumulated knowledge to develop your Signature Assignment, qualitative research plan. This is a course that takes you methodically through the features of qualitative research so that you will become comfortable with applying this method appropriately to your research problem.

Let’s look at the research plan a little more closely. As indicated earlier, you are here in this course to learn how to apply the qualitative method to solve a business problem. Depending on your degree type you may be looking to add to the body of knowledge in your field, or your goal maybe to find practical solutions that could be implemented in the workplace now. As you learn about the features of qualitative methodology and design, you will see how each of the elements in this list contribute to the development of knowledge or practice solutions.

By the end of this course you will acquire the necessary certification to conduct research here at Northcentral University. You will also have a better understanding of the foundations of qualitative inquiry. You will have a roadmap that shows how you how to apply the qualitative methodology to solving a problem when you write your dissertation.

Surely you may have many questions right now. There are many things you will have to consider when building a qualitative research plan. While the research plan may seem confusing, by the time you reach the end of this course, you will have answers to all of these questions.

As you know, NCU uses a unique one-to-one model. If you would like to connect with other students in this same course, your degree program, or just others with similar interests, you should check out NCU’s internal social network, the Commons. You may already be connected; if not, take some time to check it out.

Remember that your instructor is here to support your success, as is an entire team on the other side of your screen. Let us know how we can help. There is a lot to do, so once again, Welcome to Qualitative Business Research Design and Methodology.

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