Case Study Guidelines and Rubric.html
Overview
As businesses grow and expand, they can face a lot of challenges and it becomes extremely important to review and revise strategies to ensure everything runs efficiently. In this assignment, you will review a real-world case study and apply what you’ve learned about different theories to suggest some strategies to improve communication.
Prompt
Read the McDaniel’s Burgers real-world case study in 13.4 Chapter Exercises of the textbook carefully. Then, write a short paper with your responses to the questions that follow the scenario. In your paper, also include your suggestion if you think using a different theory will help manage the team and the business better.
Specifically, you must address the following rubric criteria:
- Identify some of the classical theories presented in this case study and explain their advantages and disadvantages with respect to this scenario.
- Predict the business outcomes.
- Include the information you would need to collect and how you would use the information to predict the business outcomes.
- Discuss ways to improve communication for both customers and employees, including proposing a new theory to better suit the situation.
- Include suggestions to help improve customer satisfaction and employee retention.
Guidelines for Submission
Write and submit a short paper of about 500 words to review and respond to the case study questions. Include all citations for resources you reference in APA format.
Module Four Case Study Rubric
| Criteria | Exemplary (100%) | Proficient (85%) | Needs Improvement (55%) | Not Evident (0%) | Value |
|---|---|---|---|---|---|
| Identify Classical Theories | Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner | Identifies classical theories that apply to this scenario; explains why they apply; includes advantages and disadvantages of using this scenario | Shows progress toward proficiency, but with errors or omissions; areas for improvement may include missing or vague supporting arguments for the identified theories; missing advantages and/or disadvantages of the theories identified | Does not attempt criterion | 30 |
| Predict Business Outcomes | Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner | Predicts how current strategy will affect the business; includes information needed and assumed for making the prediction | Shows progress toward proficiency, but with errors or omissions; areas for improvement may include missing or vague supporting arguments for predictions; missing required information | Does not attempt criterion | 15 |
| Discuss Ways to Improve Communication | Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner | Includes alternative theories, and why they are better; includes specific strategies for improving communication for both customers and employees | Shows progress toward proficiency, but with errors or omissions; areas for improvement may include missing or vague supporting arguments for alternate theories; missing strategies for improving communication for customers or employees | Does not attempt criterion | 30 |
| Include Suggestions to Improve Customer Satisfaction and Employee Retention | Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner | Includes at least one way each to improve customer satisfaction and employee retention | Shows progress toward proficiency, but with errors or omissions; areas for improvement may include missing suggestions for customer satisfaction or employee retention | Does not attempt criterion | 10 |
| Articulation of Response | Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner | Clearly conveys meaning with correct grammar, sentence structure, and spelling, demonstrating an understanding of audience and purpose | Shows progress toward proficiency, but with errors in grammar, sentence structure, and spelling, negatively impacting readability | Submission has critical errors in grammar, sentence structure, and spelling, preventing understanding of ideas | 10 |
| Citations and Attributions | Uses citations for ideas requiring attribution, with few or no minor errors | Uses citations for ideas requiring attribution, with consistent minor errors | Uses citations for ideas requiring attribution, with major errors | Does not use citations for ideas requiring attribution | 5 |
| Total: | 100% |
