- Consumer purchases are influenced strongly by a mixture of characteristics. Think about the last purchase you made with a price tag of more than $1000 and discuss the characteristics that influenced you to purchase this specific item. Describe how you went through the consumer buying process to purchase this item.
- Discuss an example of a company that has attracted you by reaching out through social media. How did you respond? Did the contact result in a purchase? Did you or your friends participate in the brand conversation?
- Read the Real Marketing 6.1: International Marketing Manners, then, answer the following questions:
- What can be done to keep us all from becoming ugly Americans?
- Go online and conduct research regarding business customs for any country except for Mexico and Canada. What did you discover about their practices that Americans should know? Why do you feel they are important?