Discussion Thread: Changing the Culture at British Airways

The case is focused on change within British Airways.  In reviewing the case study on British Airways it is important to consider the full 10 year period described in the case study (1980-1990). British Airways transformed itself from an organization of inefficiencies into a customer focused and financially healthy organization. Reflect on the transformative power of change in almost every area of the company and the overall change in company culture, then respond to the following prompts in writing your post:

· What was life like at the “old” British airways? What was difficult about making change?

· What were the critical factors in the successful transformation?

· How did they transform themselves? (e.g. key steps and sequence, risks)

· What would you have done differently?

Discussion Assignment Instructions

The student will complete 4 Discussions in this course. The student will post one thread of at least 400 words responding to each prompt and demonstrating course-related knowledge by 11:59 p.m. (ET) on Thursday of the assigned Module: Week. The student must then post 2 replies of at least 250 words responding to the posts of their peers demonstrating course-related knowledge by 11:59 p.m. (ET) on Sunday of the assigned Module: Week, except for Module 8: Week 8, when replies are due on Friday. For each thread, students must support their assertions with at least 2 scholarly citations from peer-reviewed journals, 1 citation from the text, and one biblical integration all in current APA format. Each reply must incorporate at least 1 scholarly citation from a peer-reviewed journal, 1 citation from the text, and one biblical integration all in current APA format. Any sources cited must have been published within the last five years.