For this week Marketing Plan Assignment, you will be responsible for writing up the list of objectives

and issues. Refer to Chapter 2 and Appendix 1 (which includes a sample marketing plan with the

objectives and issues).



Company: Petco

Product/Service: Petco Rewards Program

Description: Petco will launch a new rewards program for customers that will reward them for their

loyalty. Customers will be able to sign up for the program online or in-store and will receive benefits

such as exclusive discounts, free shipping, and early access to new products. Customers will also be able

to accumulate points with every purchase they make which can be redeemed for future purchases


Reason for Selection: This product/service will help Petco retain customers and increase customer

loyalty. Additionally, it will help them stand out from competitors who do not offer a rewards program.

By offering customers exclusive discounts and rewards, Petco will be able to increase their revenue and

remain competitive in the pet supply market.

Part of my previous paper last week

The Reward program at PETCO strengthens the bond between the company and its customers.

Subscription in a customer reward program is related to competitive advantage due to a number of

variables, including the capacity to better serve customers' demands, restrictions on the competition,

and customers' inability to easily switch to a competing product or service. • The PETCO’s reward

program increases customer loyalty. Most of PETCO’s customers tend to be loyal and so PETCO is able to

reinforce this loyalty through its loyalty program. • Clients that remain loyal over a period of years and

are happy with the service they get may recommend new customers which will increase PETCO's annual

revenue (Jim, 2019). • The individual expenses decrease as a result of the learning curve associated with

the relationship between the customers and PETCO. As a result, the effectiveness of catering to the

needs of this client will be improved. The costs associated with a client are depreciated over the course

of many years of providing service to that customer. • it reduces customer acquisition costs. Because of

the substantial expenditures associated with acquiring new customers, it is possible that those

consumers will not become lucrative for the business if they aren't sustained for a longer period of time

(Jim, 2019).