go to market (GTM) Marketing strategy plan

Learning Goal: I’m working on a marketing case study and need the explanation and answer to help me learn.

Create a comprehensive global digital Go-To-Market (GTM) strategy for Salesforce company private equity practice (), with a specific focus on engaging two key target audiences: Operating Partners within Private Equity Firms and CxOs within Portfolio Companies. This strategy should not include any Search Engine Optimization (SEO) tactics.

This strategy may include a roadmap.

Demonstrate how this digital strategy can seamlessly integrate with Salesforce existing events strategy, which encompasses Private Equity Dinners, AI Days for PE Firms and Portfolio Companies, Private Equity Conferences, Salesforce Events (World Tours and Dreamforce), and Private Equity Engagements in collaboration with SI or Tech Partners.

Mock up: Please showcase one content piece example, which you would like to create and include in your digital strategy in detail.

Please include market analysis, competitive analysis and share how Salesforce differentiates from others.

  • Please include How youll distribute, including information on how your customers will find out about the solution and how youll measure and track performance and value.

Include references. Create 8-10 slides and 3-4 page essay paper, single space