Using any search engine, find a multinational company that operates in foreign countries (you can choose one geographical location, Example: McDonalds operating in Russia, Nike operating in India, Starbucks in Italy, IKEA in Saudi Arabia), and study the following areas:
- Introduction about the company (What is the business of this company?)
- How does globalization affect this company?
- Who are the companys main competitors, locally and internationally? Did the company change anything because of the competitors?
- The Cultural Environments facing/challenging this company, and any alteration in the product to fit the foreign country.
- The Economic Environments facing/challenging this company (include the foreign countrys economic system and its economic classification)
- The Companys social responsibilities.
- Marketing used by this company internationally. Did the company change/alter their marketing (product, price, promotion, place) to meet the needs of the foreign market?
Report Submission:
Title page (contains the group members names, course and section, and the companys name and logo+ location)
Table of content
Include all the points mentioned above.
References (if any)
Without plagiarism and put the reference if there any copies.
Requirements: | .doc file
