- Case study (1.5 Marks for each question)- Max 700 words
Read carefully the case No.26 from your textbook entitled Rocky Mountain Chocolate Factory Inc. (2008): Recipe for Success (Authors:Annie Phan and Joyce Vincelette) and answer the following questions:
- Briefly discuss the different functional strategies of the corporation (marketing, operations, distribution, HR, finance, and purchasing).
- Describe the competitive position of the company. Briefly explain which type of competitive strategy is used.
- What is/are the type(s) of the directional strategy (ies) used by the company? Justify.
- How is the relationship between the company and its customers? What is the company doing to enhance their satisfaction and sustain the relationship with them? Justify.
II. Mini-project (1 mark for each question)- Max 400 words
From a real national/international market, choose an example of acquisition or merger between companies and answer the following questions:
1)Present your chosen companies and explain the reasons for this acquisition/merger.
2)What is the method used by the company to manage the culture of
the acquired/merged company(ies)? Justify.
3)Assess the cultural compatibility of the companies.
4)Is this acquisition/merger successful? Why or why not? Discuss the competitive position of the company (after acquisition/merger).
