search the internet for information that would
help an entrepreneur and/or small business owner to understand the importance
of evaluating their organizations marketing strategy along with their customer
and product portfolios. You would then create a simple, yet very effective step by
step instruction manual in a double-sided bi-fold or tri-fold brochure format
describing how these entrepreneurs and/or small business owners can
implement the various business models into their organizations strategy.
You can use MS Word, Publisher or any other software program to complete this
assignment. However, your final document must be in either an MS Word or
PDF file. Refer to the syllabus for the due date.
Your brochure must include the following 3 concepts
SWOT Analysis
Porters 5 Forces of Competition
Breakeven Analysis
Then, you can choose 2 additional concepts from the list below to
complete your brochure.
Customer Lifetime Value
PESTLE Analysis
Unique Selling Proposition
Product Life Cycle Analysis
SWOT Analysis
Sustainable Competitive Advantage
Environmental Scan
