Using the attached case study and template create matrices.    In APA format and using a reference page and research.

Matrices, which must be exhibits/attachments in the appendix and not part of the body of the analysis (The Strategy Club has excellent templates/examples for exhibits and matrices – attached). Matrices should include:

– Mission/Objectives Strategies; New Mission Statement; Existing Business Model

             1. Great mission statements address these 9 components:

                      Customers: Who are the firms customers?

                      Products or services: What are the firms major products or services?

                      Markets: Geographically, where does the firm compete?

                      Technology: Is the firm technologically current?

                      Concern for survival, growth, and profitability: Is the firm committed to growth and financial soundness?

                      Philosophy: What are the basic beliefs, values, aspirations, and ethical priorities of the firm?

                      Self-concept: What is the firms distinctive competence or major competitive advantage?

                      Concern for public image: Is the firm responsive to social, community, and environmental concerns?

                      Concern for employees: Are employees a valuable asset of the firm?

– SWOT Analysis – comes from researching the firm, industry, and competitors). It is important to know the difference between causes and effects in the SWOT analysis. Causes are important, not effects. Focus on internal and external analysis when completing this matrix. This matrix should be based on research and contain quantifiable metrics. There should be 8-10 items in each quadrant, with research support for each item.

– TOWS Matrix and Analysis – construct the TOWS also known as the Bivariate Strategy Matrix after building the SWOT.

– Group Map – create this based on the firm as a whole or a specific SBU, clearly identify which method you chose and why

– Competitive Forces Analysis – use PESTLE and Porter’s Five Forces as the foundations for this analysis.  Clearly identify the factors that are impacting the firm, research is required to support the position taken in the narrative.

Use the grading rubrics attached.