Milestone 1 – Bellevue Hospital

Deanna Buchanan



Bellevue Hospital is widely regarded as the nation's pioneering medical facility. Back in 1736, when it first opened, it was only a little infirmary with enough room for six patients. In recent years, its groundbreaking work in public health, medical research, and medical education has helped it become the most important academic medical center. Both inpatients and outpatients may access the cutting-edge medical treatment available at Bellevue Hospital (NYC Health + Hospitals/Bellevue, 2018). There is a need for additional marketing strategies even though it offers a comprehensive list of extremely effective services. In the healthcare industry, marketing means reaching out to potential patients, telling them about services, and keeping them interested in healthcare (NYC Health + Hospitals, 2019). The hospital's marketing efforts should always reflect its core beliefs and long-term goals. With careful consideration of internal and external marketing aspects, Bellevue Hospital will provide its patients with top-notch service as part of its implemented marketing strategy. Success for the hospital may be guaranteed by strategic marketing that prioritizes congruence with its core values, mission, and vision.

Mission, Vision & Goals

Bellevue's mission is to "provide the highest quality of care to the people of New York and to treat every patient with dignity, cultural sensitivity, and compassion, regardless of their ability to pay" (NYC Health + Hospitals, 2019). Bellevue always gives patients the best possible care, treatment, and services to achieve this mission.

Bellevue's vision is "to be a fully integrated health system that enables New Yorkers to live their healthiest lives" (NYC Health + Hospitals, 2021). The principles upheld by ICARE represent the ideals held by Bellevue. Integrity, compassion, accountability, respect, and excellence are all ICARE standards. These expectations apply to every Bellevue staff member. By remaining true to these principles, Bellevue seeks to improve the quality of care they provide to patients and inspire more participation from employees in the company's overall vision and mission (NYC Health + Hospitals, 2019).

State of service

NYC/BV offers a wide range of services to the people it helps. These services include access to highly qualified medical experts, new care programs, and cutting-edge medical technology. In this context, the obesity and weight-management service is the state of service under review. Comprehensive care for obesity and its associated diseases, like diabetes, is provided by a team of experts at the NYC/BV Center for Obesity & Weight Management. The hospital is a renowned leader in several areas of medicine, including bariatric surgery. Specialists in specialties such as surgery, medicine, nutrition, and psychology make up the bulk of the hospital's core team. Many different inpatient and outpatient treatment programs are available for patients of all ages who are overweight or obese. A healthcare facility that offers a wide range of services must follow federal ethics to protect patients' privacy while giving professionals access to important medical information.


Stakeholders are "individuals, groups, and institutions whose interests are directly or indirectly affected by the actions of those involved in an enterprise" (NYC Health + Hospitals, 2016). Ethical healthcare marketing involves adhering to a code of conduct for administrative and clinical behavior that considers the interests of all parties involved in healthcare delivery. Stakeholders from all across New York City and beyond have a vested interest in the success of Bellevue Hospital, including patients, their loved ones, employees, the hospital's board of directors, and their health insurance providers. The Bellevue Community Advisory Board (CAB) is a key stakeholder. The CAB's main job is to bring together the hospital's patients, staff, and community members. The CAB is uniquely positioned to serve as a sounding board for community concerns and to disseminate and promote community goals and values (NYC Health + Hospitals, 2016). Because Bellevue listens to what its stakeholders say, the hospital has kept a loyal group of patients.

Alignment of Services with Mission, Vision, and Goals

Many different kinds of medical treatment are available to people in Bellevue. To this day, the hospital remains committed to its founding principles of "one standard of care for everyone" and "all are welcome" (NYC Health + Hospitals/Bellevue, 2020d). Bellevue meets its mission and vision by offering a full range of services and sticking to the rule that every patient should be treated with kindness and care. The hospital has also been able to keep achieving its mission and vision thanks to its creative approach to process improvement. "Breakthrough has given the NYC Health + Hospitals staff a consistent way to think about coming up with new ideas, making plans, and solving problems" (NYC Health + Hospitals, 2016). To maintain its status as one of the best hospitals in the country, Bellevue has implemented a breakthrough process improvement system.

Target Population

The majority of the people Bellevue Hospital treats are regarded as being low-income. Evidence of this may be seen in the percentage of patients with medical coverage. At Bellevue Medical Center, 57% of all hospital discharges are covered by Medicaid, as are 36% of all ER visits and 45% of all outpatient clinic visits. Community Health Survey statistics from the New York City Department of Health show that certain service areas had much higher rates of diabetes, obesity, high cholesterol, hypertension, asthma, and cigarette use than the city as a whole (NYC Health + Hospitals, 2018). Bellevue Hospital primarily serves White and Hispanic people. A large and increasing Asian community is also being treated at the hospital. Despite an increasing elderly population in its target region, the hospital's patient demographics are increasingly skewed toward younger patients. Patients come from all over the globe to Bellevue Hospital in New York, one of the largest hospitals in the United States. It serves as a primary care clinic for people living in regions with a high need for medical treatment (NYC Health+Hospitals, 2018).


NYC Health+Hospitals. (2018).  Missions and Values. Retrieved from NYC Health+Hospitals:

NYC Health+Hospitals. (2018).  Our Services. Retrieved from NYC Health+Hospitals:

NYC Health+Hospitals|Bellevue. (2016).  2016 Community Health Needs Assessment. Retrieved from NYC Health+Hospitals|Bellevue: