· Corporate Globalization Assessment – You will pick a corporation which MUST be pre-approved by the Professor. You will analyze the company for its international readiness and / or improvement opportunities. Your assessment will come from models, tools and strategies learned in the class. Further details will be provided on the last day of class.

· Plz follow the outline to finish this paper

Company: Din Tai Fung

Topic: Opened a Din Tai Fung branch in Canada.
(Din Tai Fung in Toronto is fake Din Tai Fung)
Canada doesn’t have Din Tai Fung now)


1. Execute Summary

2. PESTLE Analysis module 1, p22-37

3. Culture & Hofstede’s Six Perspectives p38-51

4. Global Competitiveness,v3, p5-19

Resources and Capabilities

Value Chain



Implications & implementation

· Resources vs Capabilities

· What are the resources Coe’s may use? • What are their capabilities? • How can they best exploit both?

· Value Chain

· Sketch out the international value chain for Coe’s. Summarize where the “cash” resides. What can we learn?


· Do a VRIO table and summary note for Coe’s. What can we learn from there VRIO positioning?

· Porter’s Competitive Analysis • Look at Coe’s through a Porter Competitive Strategy lens? Explain.

· Corporate/Organisation Structure

Which organisation structure do you think works best for Coe’s as they expand? Why ?


Becoming International – Strategic Assessment and Options

Entry Modes

International Management Topics – Competition and Collusion

Making Alliances Work

Strategy in the International Context

Global growth strategy

5. Strategy and Structure Considerations

International Division

Separate focus for emerging international activities

Global Product or Service Structure

Supports global segments with limited differentiation locally Kotter view of the world

Geographic or Regional Structure

Multi-local structure views every region as different

Global Matrix – “best of all worlds”

Matrix structures with attendant complexity

6. International Functional Considerations

Specific effort will be given to:

1. Marketing – 4ps,

2. Operations and Technical

3. Capital Decisions and Financing;

4. Human Resources; and

5. Investor Relations, Governance/Board and Sustainability