Instructions: You will create an advertisement for a favorite product you have. It can be food, drink, household item, or even for a favorite place you like to visit, such as a vacation resort or even just the local park. In this advertisement, you will apply the skills covered. You only need to apply one technique, layer, tool option, etc.; however, you may apply more if you feel you need to in order to create the advertisement to your liking.Once this is completed, you will complete a two-page paper (minimum of 500-750 words, not including Title Page or Reference Page): 12 font Times New Roman, double spaced paper in , using at least two references (all formatting aspects to be in APA including references) to describe the following:
1. Purpose of the advertisement. You must identify a valid purpose as if this advertisement is will be posted for the public.
2. Describe how you organized or customized the workspace used and any challenges or purpose identified.
3. Describe the design principles, elements and graphics applied and why it was selected.
4. Describe the tools and/or layer applied and why it was selected.
5. Describe the repairing or retouching applied and why it was selected.
6. Describe any image adjustment you applied to the image and why it was selected.
7. Save your file in two different formats and describe how the two images differ.8. Save your completed advertisement as an image file. This is what you will submit with your completed written paper.
Submission Instructions: Submit your advertisement and write up (Word Document) in this assignment area. You may need to reduce the file size of the advertisement if the file is over 25 MB. Do this by reducing the PPI for the image. Submit your paper in Word format only. Do not submit your advertisement as a .PSD file unless otherwise directed.
Writing Assessment Rubric
Exemplary
4
Accomplished
3
Developing
2
Beginning
1
Points Available
Comments
Introduction
The introduction clearly states the main topic and previews the structure of the paper.
The introduction clearly states the main topic but only partially previews the structure of the paper.
The introduction states the main topic, but does not preview the structure of the paper.
There is no clear introduction of the main topic or structure of the paper.
x 1.25
Paragraph Construction
All paragraphs include introductory sentence, explanations or details, and concluding sentence.
Most paragraphs include introductory sentence, explanations or details, and concluding sentence.
Paragraphs included related information but were typically not constructed well.
Paragraphing structure was not clear and sentences were not typically related within the paragraphs.
x 1.25
Sequencing
Details are placed in a logical order and correspond to the structure presented in the introduction.
Details are sometimes logically placed, but do not correspond to the structure presented in the introduction.
Some details are not in a logical or expected order, and this distracts the reader.
Many details are not in a logical or expected order. There is little sense that the writing is organized.
x 1.25
Transitions
A variety of thoughtful transitions are used. They clearly show how ideas are connected.
Transitions clearly show how ideas are connected, but there is little variety.
Some transitions work well; but connections between other ideas are fuzzy.
The transitions between ideas are unclear or nonexistent.
x 1.25
Supportive Research
Supporting research studies and/or reports are research-based and accurately reported.
Supporting research studies and/or reports are not accurately reported.
Research studies and/or reports do not support the discussion.
Research studies and/or reports are limited and/or inaccurately reported.
x 1.25
Quality of Information
Information clearly relates to the main topic. It includes several supporting details and/or examples.
Information clearly relates to the main topic. It provides 1-2 supporting details and/or examples.
Information clearly relates to the main topic. No details and/or examples are given.
Information has little or nothing to do with the main topic.
x 1.25
Conclusion/Recommendations
The conclusion effectively summarizes the discussion and provides at least two recommendations for further research.
The conclusion summarizes the paper but provides only one recommendation for further research.
The conclusion partially summarizes the discussion but provides no recommendations.
The conclusion is poorly constructed.
x 1.25
Sources
Citations
References
All sources (information and graphics) are accurately documented in APA.
One source is not documented in APA format.
Two sources are not documented in APA format.
More than two sources are not documented in APA format.
x 1.25
Mechanics
No grammatical, spelling or punctuation errors.
One grammatical, spelling or punctuation errors.
Two grammatical, spelling, or punctuation errors.
More than two grammatical, spelling, or punctuation errors.
Timeliness
All late submissions have a 10 point (10%) deduction.
5
Create an advertisement applying the skills learned
Student effectively created an advertisement applying the skills learned.
Student partially created an advertisement applying the skills learned.
The student provided limited and meaningless points to creating an advertisement applying the skills learned.
Student failed to create an advertisement applying the skills learned.
x12.5
Total
100
