Research Project 1

 Pricing  strategy varies significantly across different market structures. The  pricing guidelines in a monopoly market are relatively straightforward.  Since the company is the only producer offering the product, it can  mark-up the price as far as the customer can bear. The pricing  strategies for a producer operating in a perfect competition structure  are also fairly intuitive. They are price takers, and hence price is set  at the marginal cost of the product. This is due to the fact that there  are many firms offering nearly identical products. However, there is  optimal pricing for the market structures offering differentiated  products with many competitors (oligopoly) or a few producers  (monopolistic competition). These are much more complex and involved. It  has been stated that differentiation in products that creates  differences in customer valuation is the most prevalent type of  competition. In such markets pricing strategies may include the three  C’s of cost, competition, and customer. 

 Develop a  response detailing an analysis of market structures and relating pricing  strategies that are suitable for each of these structures. Furthermore,  include a real world example of pricing strategy for a specific company  by identifying its market structure.  

 Cover page with a running head
1. Perfect Competition
1.1. Description
1.2. Pricing Strategies
2. Monopolistic competition
2.1. Description
2.2. Pricing Strategies
3. Oligopoly
3.1. Description
3.2. Pricing Strategies
4. Monopoly
4.1. Description
4.2. Pricing Strategies
5. Case Study
6. Conclusion

needs to  include at least three scholarly sources, i.e. peer reviewed articles. I  strongly recommend the use of the APUS library for these sources, as  most acceptable resources can only be found in protected databases.