Using what you have learned about the key elements of branding and brand management, such as purpose, positioning, promise, personality and values, and brand expression, construct a one-page resume and a one-page cover letter that capitalize on you as a unique brand you want to sell to potential employers. You need to ensure that the resume and cover letter accomplish the following:
- Highlight your skills, abilities, qualifications, and experience relevant to the position you are seeking.
- Utilize appropriate keywords relevant to the position you are seeking.
- Utilize a clear, easy to read font, and provide an appropriate photo if you elect to include one.
- Are free of spelling and grammatical errors.
- Demonstrate key elements of branding.
