SG 7004 Crafting a Research Proposal for 1500 words with intext citation and reference.

Research title: The evolution of digital marketing: where are we heading?

Research Aim: To analyse the global trends in digital marketing with the objective of identifying key factors shaping the evolution of the digital marketing landscape.

Research Objective:

  • To understand the formation and evolution of digital marketing.
  • To identify and critically discuss the key factors of shaping digital marketing.
  • To give practical recommendation based on the key factors and emerging trends to marketers and strategist.