Research title: The evolution of digital marketing: where are we heading?
Research Aim: To analyse the global trends in digital marketing with the objective of identifying key factors shaping the evolution of the digital marketing landscape.
Research Objective:
- To understand the formation and evolution of digital marketing.
- To identify and critically discuss the key factors of shaping digital marketing.
- To give practical recommendation based on the key factors and emerging trends to marketers and strategist.
