Social media and Marketing


Pick a  company that uses social media as a marketing and branding tool. Review  at least three social media accounts your company of choice uses and  assess the following:

  1. Based on their social media, how would you describe the company? How is the company trying to portray itself on social media?
  2. Are users interacting with the company on social media? If so, how are they responding?
  3. Do you think the company you are assessing has an effective strategy for using social media as a marketing tool?