SWOT analysis project

Tasks

  1. Choose a healthcare related business that you might like to use for your course project this semester.
    • This business can be for-profit or nonprofit.
    • Businesses can be a hospital, clinic, pharmacy, gyms, free clinic, dentist office, health food store, spa, mental health counseling office etc.
    • No one can choose the same organization as the student example.
  2. Use the SWOT Worksheet
  • Using the worksheet answer the questions for the four areas of a SWOT analysis.
  • Complete the SWOT matrix after you have answered the questions.
  • After you have completed an analysis of your business, write a summary of the findings. This will allow you to make future decision on the strategies your business should take for potential growth.

Criteria

You will be successful in this activity is you can:

Objectives/Criteria

Inadequate

0 point

Needs improvement

4 points

Meets Expectations

6 points

Exceeds Expectations

8 points

SWOT Analysis

Analysis not present or inadequate.

Analysis is present, but not relevant or lacked details. Only some questions were addressed or matrix not complete.

Relevant analysis, matrix completed, and all questions answered. The summary was sufficient.

Detailed analysis of each question and critical thinking used in the solution for each question.

Objectives/Criteria

Inadequate

0 point

Needs improvement

1 point

Meets Expectations

1.5 point

Exceeds Expectations

2 point

Grammar and spelling

Major issues with grammar and spelling. Not presented in proper format

Few (3-4) errors detected in grammar and spelling or formatting.

Appropriate language was used with 1-2 errors. Document formatted for easy reading.

Proper format with no errors in grammar and spelling.