MARKETING VEHICLES TABLE
Student Name:
Academic Affiliation:
Running Head: MARKETING VEHICLES TABLE2
MARKETING VEHICLES TABLE 2
Date:
Marketing Vehicles Table
|
Marketing Vehicle |
Frequency |
Cost/Month |
|
Social Media: Facebook and Instagram |
2-3 times per week. |
$600 per month. |
|
TV Stations: Local Station, WTC. |
Once per week. |
$1,000 per month. |
|
Free Samples |
Three events |
$600 per month. |
|
Search engine optimization |
Eight times per day |
$1200 per month. |
|
Partnering with food delivery apps. |
Six months |
$300 per month. |
|
Using celebrities in branding. |
Three times per week |
$1,000 per month. |
|
Email marketing. |
Per the email sent. |
$100 per month. |
Marketing vehicles are tools used in advertising to the target audience. The channels above will be used by Yummy-Yummy limited to ensure clients get the best quality services (Tien, 2019). These channels will also ensure the organization grows in terms of customer base. The marketing vehicle with the highest expense is search engine optimization. Email marketing is the marketing vehicle with the least expenditure.
References
Tien, N. H. (2019). Customization and Standardization of the Business Strategy of Foreign Enterprises in Vietnam: The McDonald’s case and the fast-food sector. International journal of research in marketing management and sales, 1(2), 44-50.
