There are 3 discussion topics. Choose any 2 topics.
Post your main topic responses by 11:59 p.m. Eastern Saturday.
Respond toeach topic as a separate thread, and title your post by topic number and your name so that it is clear which topic is being discussed and by whom. For example, Topic 1 Joe Smith.
Make value-added reply posts toat least 2 classmates by 11:59 p.m.Eastern Tuesday. A minimum of 2 reply posts is required, but 3 or more value-added replies to classmatethreads may earn maximum credit.Do not change the title lines, but to address the person by name at the top of the text box.
Supporting your views with references:
When you make an assertion of fact or use a source for information, provide a reference and an in-text citation (both in APA style) to support your writing, or state that it is based on your own experience.
For the 2 topic responses: each requires a minimum of 1 internal and 1 2 external sources per the rubric (acceptable and recent, dated 2018 to present) referenced and cited in-text using APA style. For maximum credit, you will need more external sources
For the reply to peers topic responses: each requires a minimum of 2 recent external sources. For maximum credit, you will need more sources.
Regarding sources: Internal sources include the material in our course content. These references are for the marketing concepts in the topic. External sources include the research you perform in order to apply the marketing concepts to products/services, competitors, industries, and customers.
See the grading rubric for specific criteria and expectations for the discussion assignment. Also review Content/Getting Started/Discussion Expectations.
NOTE: Each source requires an APA reference and each reference required an APA citation. For more about APA style see: Purdue OWL and the APA Style Guide 7th Edition:
TOPIC 1: Emerging Technologies
In your readings this week you will learn about some existing and emerging technologies and how they can be used to improve marketing and the customer experience.
Choose one of the following technologies:
Artificial intelligence
Chatbot
Extended reality
Voice marketing
Visit ANA Futures to learn about these technologies or another technology that may be new to you. Describe an experience you may have had with this technology as a consumer and how it affected your experience with a company.
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TOPIC 2: Ready for Future Customers?
Using the product or service you selected for your written assignments, consider how will your client market this product/service to potential customers in Generations Z and Alpha? Is your client ready to do so?
Describe Gen Z in terms of behavioral, demographic, and psychographic characteristics. Chapter 2 Generation Gap in Marketing 5.0.
Describe Generation Alpha in terms of behavioral, demographic, and psychographic characteristics. Chapter 2 Generation Gap in Marketing 5.0
What are some changes would you recommend to reflect Gen Z and Alpha
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TOPIC 3: Ready for the digital future?
Kotler et al. (2021) say: “In Marketing 5.0, businesses need to demonstrate to customers that the correct applications of technology may improve human happiness (p. 66).” Is your client using technology to improve human happiness? Again, using the product/service you selected for the written assignments, consider the following:
How well do the technologies currently implemented by your client for this product/service address the digital divide? What changes would you recommend for the future (5-10 years)? See Chapter 4 Digital Divide in Marketing 5.0.
Refer to Figure 4.2, the Technology Compass. Assess your client in the six aspects of the compass Chapter 4 Digital Divide in Marketing 5.0. How well do the technologies currently implemented by your client for this product/service provide personal, social, and experiential customer solutions? What changes would you recommend for the future (5-10 years)?
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Rubrics
Discussions……..
