Wk 2. MKT 574: Strategic Marketing Plan

Assignment Content  

Select an actual company to use for this project.

Note: It will be to your benefit to select a company whose company information is easily accessible. While you will base your plan on the actual company, there may be parts of this assignment that will require you to use your knowledge and resources to make an informed plan.

Complete Part A, B, & C of the assignment

APA Format

Cite at least one (1) peer-reviewed references for each part, A, B, & C.