Wk 6, MKT 574: DQ

APA format

175 – 265 words

Cite at least one (1) peer reviewed reference

Respond to the following:

Select a consumer-products company belonging to the Fortune 500. Then:

  • Search the  site for a zip code of an area you are familiar with.
  • Describe how the companys key product and brand elements fit the needs of the market described.
  • Evaluate the companys ability to address this market.
  • Include the top segments in the zip code you chose.