175 – 265 words
Cite at least one (1) peer reviewed reference
Respond to the following:
Select a consumer-products company belonging to the Fortune 500. Then:
- Search the site for a zip code of an area you are familiar with.
- Describe how the companys key product and brand elements fit the needs of the market described.
- Evaluate the companys ability to address this market.
- Include the top segments in the zip code you chose.