Category: Business & Finance – Marketing

 Instructions Chapter 9 begins with the header The Power of Brand. We are reminded that brands are powerful and are images that are stored in our, and other peoples minds. Brands are helpful in making decisions about what to do, where to buy something, and where to go. Brands can make us spend money by […]

Overview: For Final Project Milestone One, you analyzed Bellevue Hospital, and in your Module Four Worksheet, you practiced completing a very basic SWOT analysis. Now, for this second milestone, due in Module Five, you will conduct a full situational analysis to identify the internal and external market factors that impact the Bellevue Hospital, propose a […]

For this discussion, you will examine the healthcare consumer and consider how healthcare marketers select and target a particular market. You will also examine how healthcare marketers consider both internal and external stakeholders as they develop their marketing efforts. Finally, you will consider your target market and stakeholders as you prepare your final project marketing […]

Raising Capital                                                                                                                     Create a document that you will present to raise capital for your idea.  Be as convincing as possible because those who invest in start-up businesses have numerous entrepreneurs approaching them.  In other words, they have other choices, so your pitch needs to be appealing.  Here are some suggested steps or sub-headings, […]

To Franchise, or Not (more than 300 words) Describe the business you identified in prior assignments, then answer the questions below. Analyze if you want to get a franchise for your business List the plus and minus points of doing so List the available Franchisors What are the terms offered by the best Franchisor? Your […]

The Excel file for this assignment contains a database with information about the tax assessment value assigned to medical office buildings in a city. The following is a list of the variables in the database: FloorArea: square feet of floor space Offices: number of offices in the building Entrances: number of customer entrances Age: age […]

 Annotated Bibliography Next, students should develop of 800 words, +/- 10%. It should be  using at least 3 sources previously evaluated as useful and relevant in  Annotated Bibliography. This should and discuss the  contemporary best practices in a selected area of hospitality operational  management. o Introduction: To state the topic (50-100 words) o Brief Literature […]