Category: Business & Finance – Marketing

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 TOPIC 1: Emerging Technologies PROMPT:  In your readings this week you will learn about some existing and emerging technologies and how they can be used to improve marketing and the customer experience.  Choose one of the following technologies:   Artificial intelligence Chatbot  Extended reality Voice marketing   Visit  (For this topic, you will have to create an account to view the trends […]

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WEEK 10 ASSIGNMENT – YOUR MARKETING PLAN EXECUTIVE SUMMARY

 Week 10 Assignment – Your Marketing Plan Executive Summary Overview Synthesize the information from your previous assignments and create an executive summary in which you present your full marketing plan. References are required.   Instructions Write a professional 12 page executive summary in which you: Discuss the goals and objectives, including how they can be measured […]

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Marketing for the Digital Age: Main Task

Main task Task 2.3: Marketing Plan Develop a marketing plan for the suggested brand in Assessment 1. Your report should include at least the following: –  a clearly identified target group –  analysis of competition –  branding elements supporting the positioning of the product –  suggestions on pricing –  suggestions on channel management (distribution) – […]

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Marketing for the Digital Age: Task 2.2

Marketing for the Digital Age Task 2.2: Communication Plan Assessment type: PowerPoint Presentation Description: Develop a PowerPoint Presentation with notes at the bottom of each slide to explain each slide in more detail suggesting an IMC(Integrated marketing communication) plan for any brand. Other details: 10-12 Slides All refencing and citations require Harvard referencing style.

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Marketing Assignments

Problems related to Price setting, Chapter 18  is attached.  Here is the guidance for preparation before solving the problems in the attached.  1.  Review and study Chapter 18 text. especially the topics on Cost based pricing and Break-even analysis 2. Watch the Video ppt recording for chapter 18 under Course Learning resources. 3. Note down […]

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CRM Platform

Select 2 of the CRM platform reviewed in the articles to analyze.  Compare, critique and relate your findings to learnings from our textbook along with your observations on what was presented on these resources and tools or personal work experiences.  Submit this written analysis work by the course deadline via TurnItIn.   

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Week 7 Dialogue

Weekly Dialogue Question Compose a dialogue that integrates Bible scripture using APA and transcends all aspects of the following question(s) comprehensively and collectively as a single post. Required: List and describe the three types of consumer demand. Your original post should be between 200-300 words and 2 peer responses in the range of 75-125 words each. Your […]

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Assignment

Overview: In a group of 4-5 students, you will work together in creating your International Marketing Plan that will be due in Week 12 of the semester. Ensure each group member understands and accepts their role and responsibilities for this project and agrees to specific dates for meetings and submission. Also, you will choose a team […]

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