Category: Business & Finance – Marketing

Wk 3, MKT 574: DQ

APA format 175 – 265 words cite at least one (1) peer-reviewed reference Do not answer questions in transcript, attachment Respond to the following:   The following exercise allows you to practice collaboration skills while learning about strategic marketing planning. A  of this interactive exercise is attached Consider what you learned in the experience and respond: […]

Read More

Marketing strategy

product name: coca cola variety pack phase(4)- 5 forces Phase 10: Budget, Controls, and Schedule  Vivek Talk about some budgetary, time, legal, political, or any other limitation or  consideration the company may have in implementing your proposed strategies.   Try to answer the following questions:   Are there enough financial resources for implementing the strategy? How is […]

Read More

week 7 -Discussions

Part 1:  Look for popular press articles that discuss either marketing research and/or customer satisfaction.  In your post, summarize the article and then discuss which principle(s) of marketing are illustrated by it.  Please include a link to the article. (For reference see below BestBuy article-take it reference how others are writing) Part 2: Please give […]

Read More

Wk 2, MKT 574: DR 2

APA format 175 – 265 words Cite at least one (1) peer reviewed reference Respond to the following:   Dr. Melodi Guilbault 12/9/22, at 6:10 PM Greetings, A misconception is that needs are what we need to live and function and that wants are luxury items. A need can be defined as the difference between […]

Read More

6-2 Worksheet

 Overview: For this task you will propose marketing and communication strategies based on the target market and demographics for a department, program, or service of the Missouri Department of Health and Senior Services. This task will help you as you propose similar marketing and communication strategies for the final project case organization, Bellevue Hospital, in […]

Read More

Discussion 6

 For this discussion, you will evaluate a specific communication that you have received in your professional life from an organization’s leadership and assess the communication for its strengths and weaknesses in addressing the organization’s stakeholders. This discussion will be of value to you as you think about how you will communicate your final healthcare marketing […]

Read More

Market Research Lit Review

Overall Literature review theme is a market research:  Is there a market/need for a video game trading program at eBay?  Market research to see if there is a market for a video game trading program? Doesnt need to include eBay since they dont currently have the program Should eBay take the trading card program and […]

Read More

Marketing Project for Alphabet Inc Promotional Channels (IMC)

Working independently, select the promotional mix for Alphabet Inc. and the underlying premise for the selected venues. To accomplish this, discuss the following: What is an integrated marketing communications strategy? What are the components of a promotional (communications) mix? How does a company determine what promotional channels to utilize for its integrated marketing communications plan? What […]

Read More