Category: Business & Finance – Marketing

             Course Project Phase II          Recap – Course Project: An organizational development intervention is typically required when  a problem, such as morale, behavior, or absenteeism, poses a threat to  productivity and profitability. You are an internal organizational consultant in an organization in  which you are now employed, or in an organization in which you […]

  This assignment will be submitted to Turnitin  One of the six pitfalls when selecting new ventures is lack of venture uniqueness. The potential investor that George is seeking has referred to his operation as a “me too pizzeria” and is predicting his demise. Pizza is sold through chain stores (Pizza Hut, Papa John’s, Little Cesar’s […]

  One of the six pitfalls when selecting new ventures is lack of venture uniqueness. The potential investor that George is seeking has referred to his operation as a “me too pizzeria” and is predicting his demise. Pizza is sold through chain stores (Pizza Hut, Papa John’s, Little Cesar’s etc.) small independent shops and some […]

 Using the same health care organization identified in the first assignment, complete a SWOT analysis on the organization over all based on information you gathered when completing the first assignment. Use the provided template and submit the completed version.  [DOCX]. For more information on how to conduct a SWOT Analysis, you may want to watch […]

  Looking back at the health care organization you identified in the first assignment, choose a specific product offered by that organization. Then, create an exploratory perceptual map for that product.  In the discussion, share both your perceptual map (or a detailed description of your map) and what the map might mean for your chosen […]

  Agenda-Setting and Framing theories to analyze news media content.  You will analyze online news media content from two news organizations. Your goal is to identify the top issues of the day (agenda setting) covered by each news media organization. Also, you will analyze how the news media organizations framed these issues. Your paper should […]

Brazil National Sports Policy The background Despite playing host to two of the worlds largest sports events, Brazil has no long-term strategy for sport participation. Traditionally, the countrys politicians have focused on infrastructure, stadiums, construction and transport rather than in sports participation and sport for the sake of public health. As a consequence, it is […]

   In preparation for this research effort, review the following publications and familiarize yourself with the service experience of an airline passenger. Each publication is located within the attachments sections.  Nam, S, Ha, C, Lee, H. (2018). Redesigning in-flight service with service blueprint based on text analysis. MDPI.com, Sustainability|an Open Access Journal. 10 (12):4492. Lim, […]

Jack Trout and Al Ries brought the concept of positioning into the marketing mainstream with their book, Positioning, the Battle for Your Mind, published in 1980 and since updated several times. (I highly recommend that any of you who are actually interested in a career in marketing should get a copy of the book and read it […]

 Sun Tzu, the brilliant Chinese general and premier military strategist, lived 2,400 years ago. He wrote a book called The Art of War. His sayings and notes reflect a wonderful relevance to todays strategic management of business, as well as the art of achieving a competitive advantage. The theme of the book is that war is […]